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Sony's New OLED Television

April 12, 2007

Sony has announced bombshell plans to market an OLED TV this year.

I was shocked to hear that, but then I read the TV will be a diminutive 11" in size. Organic Light Emitting Diode (OLED) displays have been around a few years, but only in sizes fitting for cell phones and the like. Sony showed off a few larger prototypes at the Consumer Electronics Show this past January--up to 27", but the consensus was that OLED would not be ready for prime time for a few years yet.

OLED displays have wonderful properties and we can expect to see the technology emerge as a major player in the future. Low power consumption, wide color gamut, an emissive display (no backlight needed and consistent viewing from all angles). And THIN.

Sony's new OLED TV will be half an inch thick.

Sony reportedly will be marketing the new set as a status symbol, priced at several times what a comparable LCD flat-panel would sell for. And they're only planning to build a thousand per month, so this will be a very exclusive club.

Sony's LED TV

Sony has also just unwrapped yet another flat-panel technology that is like SED (Surface-conduction Electron-emitter Display) in principle but different in detail. It's called Field Emission Display (FED). Carbon nanotubes. Electrons blasting phosphors. 20,000:1 contrast ratio. All the good stuff. Sony wants to bring it to market in 2009.

Another peek at what's to come.

The National Association of Broadcasters has its annual convention next week, so there should be some TV news and other assorted propaganda drifting this way before long.